TERRN

Brand Presentation

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Development · Design · Architecture · Management · Construction

A new identity / TERRN

Welcome to TERRN.

A new identity for a group creating, building and shaping places.

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Origin

It begins with the ground beneath everything we build.

TERRN takes its inspiration from terrain — the land, contours and context from which architecture and development begin.

The name reduces that idea into something shorter, distinctive and ownable: a masterbrand designed to sit above many disciplines.

Ground / context / possibility02 / 16
The umbrella

One name.
Many disciplines.

TERRN is the master identity. A single brand connecting the disciplines responsible for taking places from idea to reality.

  1. Development01
  2. Design02
  3. Architecture03
  4. Management04
  5. Construction05
The idea

Land.

Contours of terrain.

Layers.

Layers of architecture.

Structure.

The stages of development.

Movement.

Movement through a place.

Identity revealed
TERRN final logo

TERRN Built from movement. Designed to endure.

Fluidity

More than a logo.

The lines create a visual language that can expand beyond the mark — across communication, architecture and physical environments.

TERRN identity applied to an architectural entrance
Typography
LEXENDDisplay / 600
AaBb
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 ! ? # & % / ( ) = @
TERRNDevelopment · Architecture
GEISTText / 300
AaBb
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 ! ? # & % / ( ) = @
TERRNDevelopment · Architecture

Shaping what comes next.

The visual world

Places before property.

Architecture is ultimately experienced through people.

08 / 16
TERRN architectural city-facing display
One identity / Every discipline
TERRN mark
TERRN
TERRNDevelopment
TERRNDesign
TERRNArchitecture
TERRNManagement
TERRNConstruction
TERRN

One identity. Every part of the group.

01 / 07
Brand in application

An identity made to live in the world.

From the page to the city. From the first idea to the finished place.

TERRN brand applied to an architectural container
TERRN signage installed on a stone wall
Development environment

From mark to environment.

At the scale of the city12 / 16
TERRN development hoarding
TERRN construction fencing
Editorial / Communication

A considered way of communicating.

TERRN architectural editorial documents
Pattern at scale

A system designed to expand.

A visual language without edges14 / 16
The brand world

One world. Many expressions.

TERRN at a contemporary building entrance
TERRN environmental graphics
TERRN editorial and digital brand presentation
TERRN final mark and wordmark